WW Trade-in Operations
Amazon
Mike Babbar is a seasoned operations leader with over 20 years of experience driving innovation in the circular economy, trade-in programs, and post-sales customer experience. Currently serving as WW Operations Leader for Amazon's Trade-In, Mike oversees global operations and customer experience initiatives. Throughout his career, Mike has built and scaled service operations at Samsung, launching the In-Store & Mobile Repair Service Network supporting over 3,500 technicians and 1,000 stores; at Peloton, leading worldwide repair and reverse logistics; and at Best Buy, where he managed sales, returns, and repair operations for 10 years. His expertise spans reverse logistics, refurbishment, repair operations, warranty management, and regulatory compliance. A recognized thought leader in circularity, Mike serves on the CTIA RLSQ Leadership Board, helping establish wireless repair amd grading certification standards (WISE Certification), and is a member of SERI's R2 Technical Advisory Committee (TAC).
Sunday Jan 11
2:45pm - 3:15pm
B-Stock Stage, Level 2
Trade-in is fast becoming a core business strategy for OEMs, retailers, and distributors seeking new pathways to revenue, customer loyalty, and operational efficiency. This session explores how leading companies from mobile electronics to floorcare and kitchen appliances, are redesigning product lifecycle management to accelerate upgrade cycles, enhance customer value propositions, stabilize inventory flow, and reduce environmental impact; all while supporting long-term brand and financial performance. Using real-world examples from global tech organizations, this part presentation, part fireside session will examine how rethinking trade-in programs, secondary-market development, and end-of-life processes can unlock growth and strengthen competitiveness in an increasingly resource-constrained market. Attendees will leave with practical approaches for driving measurable business results, rooted in data, through modern circular practices. Learn to build a lifecycle-driven business model that increases customer stickiness and accelerates recurring revenue. Understand how to use data-informed trade-in and resale strategies to improve margins, reduce waste, and support measurable sustainability goals.
